rms beauty - skincare with colour

rms is rocking my world right now. The reason I'm so in to this make up brand is because it's really all about skincare. Skincare with colour. Food for the face. There's many a great philosophy on their website (which I highly recommend you read) but the plain truth is these products are super-high-performing make up products made with beautifully beneficial ingredients for your skin. What's not to love!

rms was created by make up artist Rose-Marie Swift - so you don't have to just take it from me that these are great make up products! After many years working as a make up artist, Rose-Marie began to suffer with her health, tests revealing she had high levels of heavy metals, solvents and pesticides in her body. When asked if she worked in the cosmetics industry, a connection between her illness and her work as a make up artist was made. Launching the line only in 2008, the brand is one of the first truly organic colour lines of its kind and I think it is a relatively undiscovered little gem here in the UK.

I bought 'Un'-cover up because I desperately wanted a concealer that wasn't adding to the problem of ageing around the eyes. I was convinced the one I was using (not natural) was thinning my skin and helping to deep furrows beneath my poor peepers. You'll agree that urgent and expensive measures were necessary. 

Although it feels like you're paying a lot for this TINY little glass pot (its £28.00 for 5.67g) let me stress that this is a very highly pigmented little product that packs a powerful punch, metaphorically speaking - no black eyes here! It conceals very well. Not mask-like mind, which is fine by me. And without deadening the skin too, which I think many uber-concealers do and is something I hate.

Even better you can also use this as a foundation too. This encourages you spot correct the areas that need a little coverage, like around the nose and mouth without the need for a heavy layer all over the face. I mean you can still do that (and I often do!) because with a product like this, you are only feeding your skin not suffocating it. It doesn't cake and with good blending it's quite undetectable on the skin.

It's very different to other mineral make up I've used and to your regular foundation/concealer. It's a very solid, opaque, pigmented 'balm'. It's not a cream. It's dense. But it is very oily. Please do not let that put you off.  This base of coconut oil is precisely why it's so good for your skin and what makes it special. Although I do feel the need for some kind of finishing powder (welcoming Lily Lolo mineral foundation here) I love the texture of this product. It spreads better than butter! And it doesn't drag the skin. And it's actually keeping your skin nourished and protected whilst you look fabulous. Besides the coconut oil we have castor seed oil, beeswax, cocoa seed oil, jojoba seed oil, vitamin E and rosemary extract, plus various minerals like titanium and iron oxides to give it its colour. And that's it ...I know! 

The other product I bought was the Lip2Cheek which (the name has probably already tipped you off) can be used as both a lip colour and a cheek tint. Multi-tasking to the max. The colour I chose was 'Smile' which is a beautiful coral (above). rms ask you to note that this particular shade is 0.2% safe synthetic colour - it seems not even nature does this kind of coral all by itself! Oh well. I can live with that.

The texture of this one is similar to the 'Un'-cover up but a little less oily. It dabs in very nicely on the cheeks and the lips, again it's very pigmented and contains a similar line up of natural base ingredients with various mineral pigments making up the colour (+ that 0.2%). It's the same price too, £28.00 but for slightly less product. But I say think of it as getting two products in one. (All the other colours in the range are 100% natural by the way. Typical I wanted the one that wasn't! Hah!)

I think it's fair to point out that I think these products don't have that 'last all day' factor like some make up promises to do (but never does either). But after all, why would you want it to? It's much nicer to top up your make up during the day, keeping it fresh and keeping out those nasty ingredients.

And one more thing! I also think it's important to point out that although these products mightn't last all day, they do LAST FOREVER! I have been slapping on the 'Un'-cover up literally all over my face in what I like to call the Three Layer Effect (using Madara Moonflower Tinting Fluid under it and Lily Lolo mineral foundation over it) and there is still loads of it left. The Lip2Cheek I have barely even dented with every day multiple applications. There is actually great value here.

And furthermore, compare these prices to those of the big beauty houses and there's nothing in it except that these products are uniquely designed to be nothing but nourishing on your skin, acting like skincare whilst performing like make up. And there's a lot to say for that.

rms beauty 'Un'-cover up and Lip2Cheek available at Content Beauty in store and online, which is  such a lovely shop and where I bought mine.